I've done a bit of it all when it comes to content strategy and creation, including:

Cultural Engagement & Storytelling

• Campaign development (digital, experiential, OOH, social)

• Brand narrative and messaging architecture (voice, tone, key messages, audience segmentation)

• Community-centered engagement frameworks (stakeholder listening, insights-to-story translation)

• Public relations and corporate communications (internal and external)

• Content and partnership development (editorial collaborations, sponsorship-aligned storytelling)

• Media strategy and briefing materials (press releases, talking points, interview prep)

• Integrated marketing and communications strategy (owned, earned, paid)

• Measurement and optimization (audience growth, brand awareness, engagement—aligned to organizational goals)

Creative Production and Editing

• Executive production (podcasts, docuseries, film shorts, PSAs)

• Feature/essay/column writing (news, lifestyle, cultural critique)

• Scriptwriting (video, audio, film)

• Editorial direction (print, web, newsletter)

• Creative direction (video, print, events)

• Curation (panels, festivals, conferences)

I offer all this to say: I know what works and why. I can work with big-agency budgets or friends-and-family, start-up funds. I run with a global network of creatives who work in a variety of mediums and platforms. 

And, I like what I do. A whole lot.